AL ASEEL Restaurant: A Taste of Modern Lebanese Design

A Blend of Tradition and Modern Comfort

Instagram: @AL ASEEL    

"RON Group perfectly understood our vision. The new design and custom furniture have completely transformed our space for the better." – ALASEEL Management

Client Background

ALASEEL is a well-known Lebanese restaurant chain. It is famous for its delicious food and a warm, welcoming atmosphere. The restaurant serves as a central hub for family gatherings and celebrations, offering a taste of authentic Lebanese culture. With multiple locations, including Alexandria, Bankstown, and Castle Hill, the brand has a strong presence and a loyal customer base.

Client Needs

• Brand Modernization: Update the brand with a modern style while preserving its traditional charm.

• Unique and Durable Furniture: Custom, high-traffic furniture like woven chairs and wooden tables that are both aesthetic and robust.

• Natural & Bright Vibe: A calm, inviting atmosphere with natural light, plants, and a bright feel.

• Diverse Seating: A variety of seating options, including standard tables, group tables, and bar areas, to accommodate all guest types.

• Consistent Brand Look: A uniform design and feel across all branches to build a strong brand identity.

Our Solution

Elegant Woven Furniture

We provided custom chairs made from natural materials (such as rattan and bamboo). The black and white woven backrests on the chairs matched the brand's new modern style. Each piece was carefully crafted to be both comfortable and visually appealing, adding a unique texture to the space.

Industrial-Chic Tables

We provided dining tables with wooden tops and sturdy metal legs. This combination of materials created a look that was both natural and durable, with an industrial feel. These tables are built to withstand heavy daily use while still looking stylish.

Distinctive Indoor and Outdoor Areas

We designed multiple areas with different furniture arrangements. This included comfortable indoor dining areas and bright outdoor seating with sun umbrellas and various chair styles. This allowed the restaurant to offer a variety of dining experiences for guests.

Bespoke Statement Lighting

We created custom pendant lights made from woven materials. These lights became a main feature, adding a warm, natural texture to the high-ceilinged spaces. The lighting was carefully designed to create a cozy and intimate mood.

Strategic Space Planning

We designed a layout that could adapt to different needs, from private dinners to large gatherings. This included custom long tables and upholstered booths for large groups. The layout ensured a smooth flow for both staff and customers.

Why They Chose Us

• Extensive Experience: We have many years of experience with restaurant projects, especially for Arabic cuisine. We understand the specific needs and styles of this type of food service.

• Full Customization: We can design and create unique furniture that fits a specific vision. Our ability to build custom pieces from scratch is a major advantage.

• Quality Materials: We use strong, high-quality materials like wood, metal, bamboo, and rattan to ensure our products last a long time. Our products are built to be both durable and beautiful.

• Project Management: We handled the entire project from design to delivery, which made it very easy for the client. We managed all the details so they could focus on running their business.

• Attention to Detail: We paid close attention to every small detail of the design to ensure every part was perfect. Our team closely followed the client's vision and made sure every element was just right.

The Result

Through this collaboration, AL ASEEL gains:

• ✔️ Elevated dining environment

• ✔️ Sturdy, custom-made furniture

• ✔️ An effective and functional space

• ✔️ Consistent brand identity across all locations

"The RON Group team was amazing. They brought our design to life, and the quality of the furniture is excellent. We are very happy with how it turned out." — ALASEEL Management.